Breaking the Marketing Manipulation Madness Model
From creativity and enabling technology, we’ve come up with all sorts of tricks and tools to perpetuate a marketing manipulation madness (MMM) that no longer works. In our quest for @ttention and...
View ArticleContent Curation Best Practices
he proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for...
View ArticleAre You Creating B2B Email Lists the Traditional Way?
Most of our marketing efforts are measured basis the end result of our activities - number of responses to emails or number of registrations for our webinar. But what many marketers tend to forget is...
View ArticleMarketing Agencies: Adding that ‘Extra’ to Marketing Automation Implementations
How does a large organization get value out of its investment in a Marketing automation platform, which promised them increased ROI and improved revenue performance management, but is far from being a...
View ArticleDemand Generation Necessary For Lead Generation!
I am often asked by clients on what is the difference between Demand Generation and Lead Generation when the end goal for both activities is to increase sales and revenue for a company. A valid...
View ArticleIs Your Content Speaking to your Target Audience?
The corporate website is the digital face of your company through which you engage with your audience, tell them who you are, what you stand for and share with them your expertise and experience. Now...
View ArticleMarketing Automation Is No Genie In A Lamp!
personally think that like, charity, good manners etc. even a good purchase decision begins at home or in this case within your company. Apart from clarity on the problem at hand and the possible...
View ArticleInbound or Outbound – When It Really Matters
I came across this interesting question on a popular forum– “Are webinars an inbound or outbound marketing technique? Or both?” The question and the corresponding responses is what triggered the idea...
View ArticleBuild Lead Personas For Better Lead Nurturing
If you are ready to spend some time on putting together your lead nurturing campaigns there is a great marketing tactic, which can really improve the quality and success rate of your campaigns. The B2C...
View ArticleMultidimensional Content Strategy for Content ‘Inside’ Your Website and...
The definition of what constitutes great content has changed dramatically in today’s people driven economy. Yes, it is still important to have content of high quality, but what’s most important is how...
View ArticleIs Your Content Strategy Aligned to Your Prospect’s Buying Cycle?
Every B2B marketer acknowledges the importance of strong content in influencing prospective customers. However, it must be noted that apart from creating great content (in enough quantity to make a...
View ArticleIs Sales Dying? What Can ‘You’ Do About It?
Across the world, B2B sales people are finding it harder to sell. Leads aren’t coming into their CRM as they were. People are making buying decisions without involving the seller. Numbers of calls to...
View ArticleDon’t Let Algorithms Supplant Your Mind
For web companies like Google and Facebook, it makes a lot of business sense to tailor their services to the personal tastes of their users. It makes their offerings more efficient (at least in their...
View ArticleChanging Dynamics – The Rise of New B2B Marketing Funnel
With advent of marketing automation; increasingly marketers are looking at the funnel and either thinking of ‘How I can actively participate in it, or how I can have my own funnel’. Here is where...
View Article8 Ways To Use LinkedIn Effectively As A B2B Marketing Platform
To make things simpler for all who use the LinkedIn platform, we decided to put together a simple info-graphic, which shows the various ways, individuals, marketers and companies can use LinkedIn as an...
View ArticleFour Proven Ways for Generating Business Leads on LinkedIn
The growth of social media coincides with the emergence of a more informed, involved and evolved buyer. A study by Nielsen, June, 2010, showed that “the world now spends over 110 billion minutes on...
View ArticleOnce Upon A Time….Converted Leads Into Customers By Telling a Story
Storytelling is a very popular concept in the B2C world. Advertisers and marketers have used storytelling effectively in their campaigns to build brand awareness and customer loyalty. In a B2C scenario...
View ArticleResearch Proves – Google’s Farmer Update Good For B2B Websites
Google's recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google's search queries. The Google alogorithm change has given rise to a lot of...
View ArticleWhen Employees Kill That Million Dollar Marketing Effort
If I were to ask you – name the most important marketing asset of your company, how would you reply? Website? Blog? Facebook page? Would you be surprised if I say, your Company’s most important...
View ArticleIdentify, Engage & Convert Your Web Traffic Into Qualified Sales Leads
Your website analytics tool tells you, there are thousands of people visiting your website every month, but you see very few actually fill in the contact form and disclose their identity - the other,...
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