The Giants in the Marketing Technology Landscape
Large companies moving into the marketing technology landscape makes this space interesting in terms of predicting where the overlap of strategies and approaches will happen next.read more
View ArticleNurture The Leads In Your Sales Funnel – On Social Media
If you are a marketer who is looking at unconventional ways to nurture your Leads, you can explore a more informal channel like social media for Lead nurturing. Social media adds a whole new dimension...
View ArticleGoogle shall find – even before you seek..
While the new development has excited the Google users owing to the enhanced user experience it has made most online marketers anxious, just thinking about how it will affect their SEM efforts. There...
View ArticleWhat’s in the Title
The roles and responsibilities shared within organizations are constantly changing. Hence as marketers and as sellers of products and services it becomes imperative to be on the know of these changes,...
View ArticleThe Science of Getting ReTweeted
Twitter today is a very important social media sharing tool, one which has increased the life and reach of any content. The number of ReTweets you get for any content on Twitter is often considered a...
View ArticleEnding the Sales & Marketing Blame Game
Every company which has marketing and sales departments has at some point, witnessed the famous - sales and marketing fight and blame game - more commonly known as the sales and marketing...
View ArticleInside Sales Team – Unsung Heroes?
Inside Sales teams are often just associated with 'cold calling' and doing the dirty work for the Sales team - passing 'Sales Ready Leads' on set criteria to the Sales Team to close them. Often their...
View ArticleLead Generation is a Marathon, Marketing Automation Makes it a Sprint
In truth, Marketing Automation tool, significantly shortens the time between lead generation and lead closure, not because it facilitates lead nurturing and lead nurturing programs (using email tools),...
View ArticleWhy are Sales and Marketing Usually Unaligned?
There are three reasons why mis-alignment is present. 1. Top management doesn’t understand the full contribution that Marketing can make and should make to the business. 2. Marketers are not adequately...
View ArticleB2B Social media- A case of drowning man clutching at the straw
B2B marketers are confused by the amount of hype of social media and are confused about what strategies to adopt.read more
View ArticleWhy Every B2B Company Needs Sales Analytics
Most analytics tools are more suited to B2C audiences and hence the talk of summary metrics (number of visit to a page) and Goal completes (who is buying, where are they dropping out etc) which are not...
View ArticleDemo post
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View ArticleIs Your Lead Conversation Rate Satisfactory? Maybe It’s Your Product or Service
Today’s post is by Richard Eppel, Principal, Strategic Momentum, Inc. If you’re seeing more of your hard-earned leads failing to progress efficiently through the funnel and if the final conversion rate...
View ArticleSegmenting IT buyers in Your Marketing Automation Campaigns
For many new users of marketing automation tools, one of the biggest challenges is segmenting the CRM database in a way that drives results. We’ve assembled some simple best practices that you can use...
View ArticleFamiliarity Breeds Success!!
Customizing the marketing or sales pitch to match a prospect’s personal taste is a great marketing strategy and one that rarely fails to give desired results.read more
View ArticleIs Sales a Mere Bystander in Marketing Automation?
Is Marketing Automation solely within a marketer’s purview? Does Sales have nothing to contribute? Today, the decision on which Marketing Automation, sales enablement or lead generation tool &...
View ArticleA Model for Aligning Sales and Marketing Processes
Sales and Marketing alignment is a complex issue involving culture, processes, politics and egos. All of this may seem daunting to an eager sales or marketing manager who simply wants to drive improved...
View ArticleImproving Data Quality in CRM
Bad data sucks. It kills CRM adoption, it reduces campaign performance and it confuses people. Up to date, accurate data is the blood that keeps the sales organization moving. Without good data, it is...
View ArticleBeyond Marketing and Sales Alignment
Since every company is a system perfectly designed to produce the revenue it is producing if you want more revenue you have to change the system design. This means you have to tune the organizational...
View ArticleB2B Social Media Marketing –Is it relevant?
As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. They refuse to see the value social media can add to their marketing programs and are...
View ArticleB2B Marketing & Lead Generation predictions for 2011!
Considering 2010 was such a happening year for B2B marketers, it would be interesting to find out what 2011 has in store, especially in the marketing automation space. According to various analysts in...
View ArticleBest Practices in Marketing Validation
Regardless of how talented the sales team may be and how aggressive the approach, a poorly conceived product offering will inevitably lead to disappointing results, if not outright failure. In today’s...
View ArticleCreating Content to Fuel eMarketing Programs
One of the biggest issues in content marketing is determining what you should write about. In fact, the development of engaging content is one of the top challenges reported by B2B marketers. I...
View ArticleGetting The Most Out of Marketing Automation With CRM Integration
Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. By being able to share lead information in real time, you can ensure that...
View ArticleIs your Lead Nurturing Program Alienating your ‘Lead’?
For most B2B companies, Lead nurturing is an integral part of their overall marketing program. The time spent nurturing a Lead may vary from company to company and basis the way they score their leads...
View ArticleWhat Not To Do In Drip Campaigns
I recently read on About.com an article by Laura Lake that the concept of Drip Marketing was developed in response to the ‘Law of 29’ in which many marketers believe that an average ‘prospect’ will not...
View ArticleWhat Not To Do In Drip Campaigns
There is no denying that drip marketing campaigns are a great way to keep in touch and stay on the mind of your future prospects and sales leads, even when they are not sales ready. With higher...
View Article‘Woo Your Prospects, Make Them Fall In Love With Your Solution’
Valentine's day is round the corner and the season of expressing love is right here. Everyone wants to be loved, you, me, brands, companies, employees, buyers, vendors, just about anyone and everyone...
View ArticleDAMN! ROI!
Wether we like or dismiss it, ROI measurement is going to be a key factor in deciding the performance of marketers and marketing agencies. In this post I share a few reasons on why ROI measurement can...
View ArticleSelling Search to the C-Suite
One of the biggest problems in selling search marketing to the higher-ups is that it combines two subjects that very few understand. How many CEOs or CFOs understand technology or marketing, let alone...
View ArticleIdentify, Engage & Convert Your Web Traffic Into Qualified Sales Leads
Your website analytics tool tells you, there are thousands of people visiting your website every month, but you see very few actually fill in the contact form and disclose their identity - the other,...
View ArticleWhen Employees Kill That Million Dollar Marketing Effort
If I were to ask you – name the most important marketing asset of your company, how would you reply? Website? Blog? Facebook page? Would you be surprised if I say, your Company’s most important...
View ArticleResearch Proves – Google’s Farmer Update Good For B2B Websites
Google's recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google's search queries. The Google alogorithm change has given rise to a lot of...
View ArticleOnce Upon A Time….Converted Leads Into Customers By Telling a Story
Storytelling is a very popular concept in the B2C world. Advertisers and marketers have used storytelling effectively in their campaigns to build brand awareness and customer loyalty. In a B2C scenario...
View ArticleFour Proven Ways for Generating Business Leads on LinkedIn
The growth of social media coincides with the emergence of a more informed, involved and evolved buyer. A study by Nielsen, June, 2010, showed that “the world now spends over 110 billion minutes on...
View Article8 Ways To Use LinkedIn Effectively As A B2B Marketing Platform
To make things simpler for all who use the LinkedIn platform, we decided to put together a simple info-graphic, which shows the various ways, individuals, marketers and companies can use LinkedIn as an...
View ArticleChanging Dynamics – The Rise of New B2B Marketing Funnel
With advent of marketing automation; increasingly marketers are looking at the funnel and either thinking of ‘How I can actively participate in it, or how I can have my own funnel’. Here is where...
View ArticleDon’t Let Algorithms Supplant Your Mind
For web companies like Google and Facebook, it makes a lot of business sense to tailor their services to the personal tastes of their users. It makes their offerings more efficient (at least in their...
View ArticleIs Sales Dying? What Can ‘You’ Do About It?
Across the world, B2B sales people are finding it harder to sell. Leads aren’t coming into their CRM as they were. People are making buying decisions without involving the seller. Numbers of calls to...
View ArticleIs Your Content Strategy Aligned to Your Prospect’s Buying Cycle?
Every B2B marketer acknowledges the importance of strong content in influencing prospective customers. However, it must be noted that apart from creating great content (in enough quantity to make a...
View ArticleMultidimensional Content Strategy for Content ‘Inside’ Your Website and...
The definition of what constitutes great content has changed dramatically in today’s people driven economy. Yes, it is still important to have content of high quality, but what’s most important is how...
View ArticleBuild Lead Personas For Better Lead Nurturing
If you are ready to spend some time on putting together your lead nurturing campaigns there is a great marketing tactic, which can really improve the quality and success rate of your campaigns. The B2C...
View ArticleInbound or Outbound – When It Really Matters
I came across this interesting question on a popular forum– “Are webinars an inbound or outbound marketing technique? Or both?” The question and the corresponding responses is what triggered the idea...
View ArticleMarketing Automation Is No Genie In A Lamp!
personally think that like, charity, good manners etc. even a good purchase decision begins at home or in this case within your company. Apart from clarity on the problem at hand and the possible...
View ArticleIs Your Content Speaking to your Target Audience?
The corporate website is the digital face of your company through which you engage with your audience, tell them who you are, what you stand for and share with them your expertise and experience. Now...
View ArticleDemand Generation Necessary For Lead Generation!
I am often asked by clients on what is the difference between Demand Generation and Lead Generation when the end goal for both activities is to increase sales and revenue for a company. A valid...
View ArticleMarketing Agencies: Adding that ‘Extra’ to Marketing Automation Implementations
How does a large organization get value out of its investment in a Marketing automation platform, which promised them increased ROI and improved revenue performance management, but is far from being a...
View ArticleAre You Creating B2B Email Lists the Traditional Way?
Most of our marketing efforts are measured basis the end result of our activities - number of responses to emails or number of registrations for our webinar. But what many marketers tend to forget is...
View ArticleContent Curation Best Practices
he proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for...
View ArticleBreaking the Marketing Manipulation Madness Model
From creativity and enabling technology, we’ve come up with all sorts of tricks and tools to perpetuate a marketing manipulation madness (MMM) that no longer works. In our quest for @ttention and...
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