The Giants in the Marketing Technology Landscape
Large companies moving into the marketing technology landscape makes this space interesting in terms of predicting where the overlap of strategies and approaches will happen next.read more
View ArticleNurture The Leads In Your Sales Funnel – On Social Media
If you are a marketer who is looking at unconventional ways to nurture your Leads, you can explore a more informal channel like social media for Lead nurturing. Social media adds a whole new dimension...
View ArticleGoogle shall find – even before you seek..
While the new development has excited the Google users owing to the enhanced user experience it has made most online marketers anxious, just thinking about how it will affect their SEM efforts. There...
View ArticleWhat’s in the Title
The roles and responsibilities shared within organizations are constantly changing. Hence as marketers and as sellers of products and services it becomes imperative to be on the know of these changes,...
View ArticleThe Science of Getting ReTweeted
Twitter today is a very important social media sharing tool, one which has increased the life and reach of any content. The number of ReTweets you get for any content on Twitter is often considered a...
View ArticleEnding the Sales & Marketing Blame Game
Every company which has marketing and sales departments has at some point, witnessed the famous - sales and marketing fight and blame game - more commonly known as the sales and marketing...
View ArticleInside Sales Team – Unsung Heroes?
Inside Sales teams are often just associated with 'cold calling' and doing the dirty work for the Sales team - passing 'Sales Ready Leads' on set criteria to the Sales Team to close them. Often their...
View ArticleLead Generation is a Marathon, Marketing Automation Makes it a Sprint
In truth, Marketing Automation tool, significantly shortens the time between lead generation and lead closure, not because it facilitates lead nurturing and lead nurturing programs (using email tools),...
View ArticleWhy are Sales and Marketing Usually Unaligned?
There are three reasons why mis-alignment is present. 1. Top management doesn’t understand the full contribution that Marketing can make and should make to the business. 2. Marketers are not adequately...
View ArticleB2B Social media- A case of drowning man clutching at the straw
B2B marketers are confused by the amount of hype of social media and are confused about what strategies to adopt.read more
View ArticleWhy Every B2B Company Needs Sales Analytics
Most analytics tools are more suited to B2C audiences and hence the talk of summary metrics (number of visit to a page) and Goal completes (who is buying, where are they dropping out etc) which are not...
View ArticleDemo post
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View ArticleIs Your Lead Conversation Rate Satisfactory? Maybe It’s Your Product or Service
Today’s post is by Richard Eppel, Principal, Strategic Momentum, Inc. If you’re seeing more of your hard-earned leads failing to progress efficiently through the funnel and if the final conversion rate...
View ArticleSegmenting IT buyers in Your Marketing Automation Campaigns
For many new users of marketing automation tools, one of the biggest challenges is segmenting the CRM database in a way that drives results. We’ve assembled some simple best practices that you can use...
View ArticleFamiliarity Breeds Success!!
Customizing the marketing or sales pitch to match a prospect’s personal taste is a great marketing strategy and one that rarely fails to give desired results.read more
View ArticleIs Sales a Mere Bystander in Marketing Automation?
Is Marketing Automation solely within a marketer’s purview? Does Sales have nothing to contribute? Today, the decision on which Marketing Automation, sales enablement or lead generation tool &...
View ArticleA Model for Aligning Sales and Marketing Processes
Sales and Marketing alignment is a complex issue involving culture, processes, politics and egos. All of this may seem daunting to an eager sales or marketing manager who simply wants to drive improved...
View ArticleImproving Data Quality in CRM
Bad data sucks. It kills CRM adoption, it reduces campaign performance and it confuses people. Up to date, accurate data is the blood that keeps the sales organization moving. Without good data, it is...
View ArticleBeyond Marketing and Sales Alignment
Since every company is a system perfectly designed to produce the revenue it is producing if you want more revenue you have to change the system design. This means you have to tune the organizational...
View ArticleB2B Social Media Marketing –Is it relevant?
As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. They refuse to see the value social media can add to their marketing programs and are...
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