Most analytics tools are more suited to B2C audiences and hence the talk of summary metrics (number of visit to a page) and Goal completes (who is buying, where are they dropping out etc) which are not quite as relevant from a B2B standpoint. What you need in a B2B environment is a system that can talk to both Sales and Marketing. The data should be actionable and provide consistent information. You need a tool that can identify potential prospects, give you some background to determine if they are qualified, allow you to reach out to them if needed and also interface with the CRM – and do all of this without requiring an army of people.
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