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Is Sales a Mere Bystander in Marketing Automation?

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Is Marketing Automation solely within a marketer’s purview? Does Sales have nothing to contribute? Today, the decision on which Marketing Automation, sales enablement or lead generation tool & platform will get used in an organization is largely a marketer’s call, but for successful implementation it requires wider participation. Especially, the Sales Department needs to weigh-in with crucial input. Let’s examine which are these inputs and collaboration opportunities.

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