One of the biggest issues in content marketing is determining what you should write about. In fact, the development of engaging content is one of the top challenges reported by B2B marketers. I recently wrote a blog post about why writing is a critical skill for B2B marketers, but being a great writer won’t help if you don’t know how to develop content that will catch and keep your prospect’s attention.
One of the things marketers learn when they choose to deploy a marketing automation system is that it takes a lot of content to fuel the engine. This means you need to shift how you think about content development in order to generate the right kind of fuel without overwhelming limited marketing resources.
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