B2B Marketing & Lead Generation predictions for 2011!
Considering 2010 was such a happening year for B2B marketers, it would be interesting to find out what 2011 has in store, especially in the marketing automation space. According to various analysts in...
View ArticleBest Practices in Marketing Validation
Regardless of how talented the sales team may be and how aggressive the approach, a poorly conceived product offering will inevitably lead to disappointing results, if not outright failure. In today’s...
View ArticleCreating Content to Fuel eMarketing Programs
One of the biggest issues in content marketing is determining what you should write about. In fact, the development of engaging content is one of the top challenges reported by B2B marketers. I...
View ArticleGetting The Most Out of Marketing Automation With CRM Integration
Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. By being able to share lead information in real time, you can ensure that...
View ArticleIs your Lead Nurturing Program Alienating your ‘Lead’?
For most B2B companies, Lead nurturing is an integral part of their overall marketing program. The time spent nurturing a Lead may vary from company to company and basis the way they score their leads...
View ArticleWhat Not To Do In Drip Campaigns
I recently read on About.com an article by Laura Lake that the concept of Drip Marketing was developed in response to the ‘Law of 29’ in which many marketers believe that an average ‘prospect’ will not...
View ArticleWhat Not To Do In Drip Campaigns
There is no denying that drip marketing campaigns are a great way to keep in touch and stay on the mind of your future prospects and sales leads, even when they are not sales ready. With higher...
View Article‘Woo Your Prospects, Make Them Fall In Love With Your Solution’
Valentine's day is round the corner and the season of expressing love is right here. Everyone wants to be loved, you, me, brands, companies, employees, buyers, vendors, just about anyone and everyone...
View ArticleDAMN! ROI!
Wether we like or dismiss it, ROI measurement is going to be a key factor in deciding the performance of marketers and marketing agencies. In this post I share a few reasons on why ROI measurement can...
View ArticleSelling Search to the C-Suite
One of the biggest problems in selling search marketing to the higher-ups is that it combines two subjects that very few understand. How many CEOs or CFOs understand technology or marketing, let alone...
View ArticleIdentify, Engage & Convert Your Web Traffic Into Qualified Sales Leads
Your website analytics tool tells you, there are thousands of people visiting your website every month, but you see very few actually fill in the contact form and disclose their identity - the other,...
View ArticleWhen Employees Kill That Million Dollar Marketing Effort
If I were to ask you – name the most important marketing asset of your company, how would you reply? Website? Blog? Facebook page? Would you be surprised if I say, your Company’s most important...
View ArticleResearch Proves – Google’s Farmer Update Good For B2B Websites
Google's recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google's search queries. The Google alogorithm change has given rise to a lot of...
View ArticleOnce Upon A Time….Converted Leads Into Customers By Telling a Story
Storytelling is a very popular concept in the B2C world. Advertisers and marketers have used storytelling effectively in their campaigns to build brand awareness and customer loyalty. In a B2C scenario...
View ArticleFour Proven Ways for Generating Business Leads on LinkedIn
The growth of social media coincides with the emergence of a more informed, involved and evolved buyer. A study by Nielsen, June, 2010, showed that “the world now spends over 110 billion minutes on...
View Article8 Ways To Use LinkedIn Effectively As A B2B Marketing Platform
To make things simpler for all who use the LinkedIn platform, we decided to put together a simple info-graphic, which shows the various ways, individuals, marketers and companies can use LinkedIn as an...
View ArticleChanging Dynamics – The Rise of New B2B Marketing Funnel
With advent of marketing automation; increasingly marketers are looking at the funnel and either thinking of ‘How I can actively participate in it, or how I can have my own funnel’. Here is where...
View ArticleDon’t Let Algorithms Supplant Your Mind
For web companies like Google and Facebook, it makes a lot of business sense to tailor their services to the personal tastes of their users. It makes their offerings more efficient (at least in their...
View ArticleIs Sales Dying? What Can ‘You’ Do About It?
Across the world, B2B sales people are finding it harder to sell. Leads aren’t coming into their CRM as they were. People are making buying decisions without involving the seller. Numbers of calls to...
View ArticleIs Your Content Strategy Aligned to Your Prospect’s Buying Cycle?
Every B2B marketer acknowledges the importance of strong content in influencing prospective customers. However, it must be noted that apart from creating great content (in enough quantity to make a...
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