While the new development has excited the Google users owing to the enhanced user experience it has made most online marketers anxious, just thinking about how it will affect their SEM efforts. There is a lot of discussion online on how Google Instant will affect the search habits of users and affect the business community at large. The greatest fear being that all that money and effort they have spent on SEO might become irrelevant. The Internet is already abuzz with stories of SEO doom as analysts try to decode the outcome of this new feature. But in reality is it really this bad?
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