The growth of social media coincides with the emergence of a more informed, involved and evolved buyer.
A study by Nielsen, June, 2010, showed that “the world now spends over 110 billion minutes on social networks and blog sites”.
It seems everyone is on the social media bandwagon, to share and to seek information on anything, everything and even nothing. And when you have a party happening at that large scale, it is difficult to keep the marketing folks away for long, because marketers are always looking out for channels that help them reach out to their target audience and influence their buying decisions.
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