personally think that like, charity, good manners etc. even a good purchase decision begins at home or in this case within your company.
Apart from clarity on the problem at hand and the possible solutions that will help resolve it, it is important to understand how adaptive your company and your resources would be to a solution. This will ensure, that you will buy a solution which is least disruptive in your work environment and yet delivers all that it promises.
In this post I would like to discuss, which kinds of companies or CMOs should never opt for a marketing automation solution….because for them, it would be both a waste time and money. If you think your company identifies itself with any of the below mentioned mindset descriptions, then maybe its time you gave up on even considering buying a marketing automation solution, unless of course you decide to change your outlook.
Related posts:
- Is Sales a Mere Bystander in Marketing Automation?Is Marketing Automation solely within a marketer’s purview? Does Sales...
- Lead Generation is a Marathon, Marketing Automation Makes it a SprintIn truth, Marketing Automation tool, significantly shortens the time between...
- Best Practices in Marketing ValidationRegardless of how talented the sales team may be and...