Multidimensional Content Strategy for Content ‘Inside’ Your Website and...
The definition of what constitutes great content has changed dramatically in today’s people driven economy. Yes, it is still important to have content of high quality, but what’s most important is how...
View ArticleBuild Lead Personas For Better Lead Nurturing
If you are ready to spend some time on putting together your lead nurturing campaigns there is a great marketing tactic, which can really improve the quality and success rate of your campaigns. The B2C...
View ArticleInbound or Outbound – When It Really Matters
I came across this interesting question on a popular forum– “Are webinars an inbound or outbound marketing technique? Or both?” The question and the corresponding responses is what triggered the idea...
View ArticleMarketing Automation Is No Genie In A Lamp!
personally think that like, charity, good manners etc. even a good purchase decision begins at home or in this case within your company. Apart from clarity on the problem at hand and the possible...
View ArticleIs Your Content Speaking to your Target Audience?
The corporate website is the digital face of your company through which you engage with your audience, tell them who you are, what you stand for and share with them your expertise and experience. Now...
View ArticleDemand Generation Necessary For Lead Generation!
I am often asked by clients on what is the difference between Demand Generation and Lead Generation when the end goal for both activities is to increase sales and revenue for a company. A valid...
View ArticleMarketing Agencies: Adding that ‘Extra’ to Marketing Automation Implementations
How does a large organization get value out of its investment in a Marketing automation platform, which promised them increased ROI and improved revenue performance management, but is far from being a...
View ArticleAre You Creating B2B Email Lists the Traditional Way?
Most of our marketing efforts are measured basis the end result of our activities - number of responses to emails or number of registrations for our webinar. But what many marketers tend to forget is...
View ArticleContent Curation Best Practices
he proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for...
View ArticleBreaking the Marketing Manipulation Madness Model
From creativity and enabling technology, we’ve come up with all sorts of tricks and tools to perpetuate a marketing manipulation madness (MMM) that no longer works. In our quest for @ttention and...
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