From creativity and enabling technology, we’ve come up with all sorts of tricks and tools to perpetuate a marketing manipulation madness (MMM) that no longer works. In our quest for @ttention and immediate gratification, there’s a trail of junk littering the Information Superhighway. Pop-up adds hoping to get us to hand over our money. Ill-timed or irrelevant offers in our e-mail or on websites that distract us from quickly finding what we need. Complicated user interfaces and commerce platforms that serve the vendor need to sell but not the buyer need to buy what we need.
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